It provides a generational overview of US consumers' demographics, behaviors, and technology attitudes. We have included five-year forecasts on the adoption of PCs (laptops and desktops), Internet, broadband, high-definition televisions (HDTVs), home networks, DVRs, and eReaders. Forrester's Technographics data reveals that while Gen Yers (ages 18 to 30) lead adoption of almost every online behavior, Gen Xers (ages 31 to 40) are a close rival. Gen Xers use digital applications as a functional extension of their lives. Boomers (ages 45 to 65) and Seniors (ages 66 and older) are more reserved in their adoption of technologies and digital behaviors but do adopt technologies that play a role in pre-established behaviors.
- Forecast: US Technology Adoption, 2006 To 2015
- Generation Defines Technology Adoption And Use
- Devices: Cell Phones Rank As The Most Used Device
- Mobile: Mobile Usage Centers Around Communication
- PCs: Home Network Adoption Continues To Climb
- Online: Generations Consume Content Differently
- Media: TV And Internet Time Are Almost Equal
Here is a better link - with greater details. Sorry.
ReplyDeletehttp://www.readwriteweb.com/archives/generations_x_and_y_lead_the_way_in_todays_digital_age.php
Can we really be all that surprised that old people are slower and more reserved about adopting new technologies? The forecasts are interesting though. I wish someone would keep a database of forecasts like these and then compare them to what did occur when the date actually arrives.
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